Anna Viktoria - Reindeer Tea Towel, Red
Reindeer Tea Towel, Red
We can’t get enough of this tea towel that looks great in any kitchen. The reindeer motif perfectly mixes Swedish tradition with modern style, acting as the final touch for any contemporary kitchen.
Material: 50% cotton, 50% linen
Anna Viktoria - A Touch of Scandinavia
Scandinavian style is a seamless blend of tradition and modernity, respecting the old but adding just the right amount of cool. Viktoria Månström has it down to a fine art, and has quickly become a leading Scandinavian designer.
Reindeer and elk play beloved roles Swedish culture and heritage. And while taking them into your home may sound a bit extreme, Viktoria Månström, the designer behind Swedish home décor brand Anna Viktoria, has made it possible.
”Everything I design has a Scandinavian touch and a modern design built upon Swedish tradition,” Månström says. “I take the past and traditions of Sweden and bring them into the present.” In other words, Månström designs coffee cups, kitchen trays, bowls,bottle openers, kitchen towels, key rings, and everything else you could possibly want to help bring a bit of Sweden into your home.
And they’re covered in modern Swedish art, of course. “I actually started with the Dala horse. I come from Dalarna so it felt like the right place to begin.”
While the Dala horse is a classic Swedish symbol, Månström’s version is a perfect example of contemporary Scandinavian design – clean, simple, modern and unique, mixing colours and patterns in an innovative way without looking too “busy”.
Månström’s knack for design was hardly unexpected. “It’s been inside me for a very long time,” Månström tells The Local. “My grandmother made tapestries and my grandfather was a carpenter, so the tradition of craftwork was always there. They gave me a passion for colour and design. It came naturally.”
”My products are truly Scandinavian; products that convey Sweden. And they also last. They’re items you can really use in everyday life.”